Thanks to festival known as “Peru, feeds your soul” organized by Peru’s Tourism and Export Promotion Board (Promperú) in the framework of Expo in Cittá project, many national millenary supplies –such as quinoa- will be offered at the prestigious Italian Aliper supermarket chain starting September, Minister of Foreign Trade and Tourism Magali Silva revealed.
According to Silva, the event was successful. She estimated more than 4,000 people had the opportunity to taste some of the Peruvian gastronomy’s top dishes. Among the guests were Italian chefs: Gualtiero Marchesi, Massimo Bottura, Giancarlo Morelli and Claudio Sadler.
“This strategy, created by Peru’s Milan-based Commercial Office OCEX and Promperú, has led the important Aliper supermarket chain to buying products exclusively from our country, such as: quinoa, chia seeds, avocados and organic banana to be traded on the Italian market starting next September,” she emphasized.
In 2014, Ali Supermercati obtained the award for the best Italian fruit and vegetable supermarket chain due to the quality and freshness of its offered-products.
Once “Peru, feeds your soul” was launched, other enterprises made the commitment to take part in Expoalimentaria fair to be held in Lima in August.
These include Migross (1,000 stores in Italy) Eurospin (500 stores), Gruppo Battaglio (the fifth largest fruit and vegetable importer in Italy), Spreafico (top asparagus importer) and Fruititalia (one of the largest fresh product distributors in Italy).
Likewise, Grupo Battaglio arrives at Expoalimentaria “determined” to buy, since its main shareholder will be in the event, which sales are valued at US$280 million each year and could import Peruvian goods worth US$5.00-10.00 million.
Spreafico, Italy’s asparagus main exporter, has shown interest in finding new exotic products in the Inca nation, as well.
“Peru, feeds your soul” has developed a gastronomy’s platform for promoting our food and agricultural supply thanks to tasting sessions at “Daniel” restaurant, owned by prestigious Daniel Canzian.
Likewise, a permanent exhibit of supplies and products (cocoa, lucuma, chili, coffee, quinoa and asparagus), gastronomy demonstrations, workshops, movies, Pisco party, Cebiche & Pisco bar were offered at the “Timé” restaurant.