The European Institute of Innovation and Technology (EIT) has announced the winner of a pan-European competition on the Food4Future call. EIT Food will supply sustainable food through innovation and education initiatives, focusing on the consumer. About 50 companies, universities and scientific partners of the entire food value chain form EIT Food. At considering the consumers as change agents, each of them is committed to transform the way in which we currently produce, distribute and consume our food. Over the next seven years, the partners will invest around 1.2 billion Euros. In addition, the EIT will be financing other 400 million Euros.
As the future of food plays a key roll on the European Commission’s agenda, EIT Food will deliver the skills to rebuild a healthy and sustainable food system in Europe and beyond. The “knowledge triangle” of research, education and entrepreneurship will strength the global competitiveness of the European economy. Peter van Bladeren, Vice President Nestec, Global head Regulatory and Scientific Affairs for Nestlé and Chair of the Interim Supervisory Board of EIT Food, says: “EIT Food is committed to create the future curriculum for students and food professionals as a driving force for innovation and business creation; it will give the food manufacturing sector, which provides 44 million jobs in Europe, a unique competitive focus”.
EIT Food’s will develop an innovation engine for all actors involved at the food industry in order to support consumers on their right to a more healthy and environmentally sustainable diet. Dr. Ellen de Brabander, Senior Vice President Global R&D Nutrition of the company PepsiCo, and interim CEO of EIT Food, declares that “by involving the consumers as a change agent, we will rebuild their trust in the food system. 60% of European consumers will achieve intake levels of positive nutrition including fruits and vegetables, whole grains and proteins by 2030 as well as reduce the levels of salt, sugar and saturated fat. And we will reduce the food waste by 50%”.
EIT Food will organize international exchange programs for students, besides develop a unique interdisciplinary EIT labelled Food System.