Nielsen has released a new report that measures the consumption of orange juice in retail And as in previous months, sales are still falling. Of that
Instead, in the last four weeks monitored and closed on June 10, consumption Fell 7.7% and closed the period at 114.64 million liters (30.33 million gallons) Against 124.24 million liters (32.87 million gallons) in the same period of 2016.
In the same period, the price per liter of the beverage sold in retail has been adjusted Of 3.0% compared to the same period of 2016. With this, the liter of juice that was Marketed at US $ 1.73 (R $ 5.72) last year, is being marketed US $ 1.78 (R $ 5.89).
Faced with this scenario, with high prices and a drop in consumption, total revenue from Sales also fell by 4.9% and went from US $ 215.82 million (R $ 714.36 million) In 2016 to US $ 205.18 million (R $ 679.14 million) in the last four weeks analyzed, A loss of US $ 10.64 million (R $ 35.22 million).