The race for the fresh produce traceability revolution is on
At Fruit Logistica Dan Sun, CEO of Harvestmark provided an interesting outlook on the importance of traceability for the future of the fresh produce industry. HarvestMark is the fresh food traceability and insights platform from Trimble, Inc. HarvestMark combines data from inside the produce industry like growers, processors and the warehouse with evaluations from consumers. This is a literal ‘from farm to fork’ quality control.
In this video Mr. Sun explains the main advantages of using blockchain technology for the fresh produce supply chain.
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