Owning the genetic blueprint of certain varieties might change a lot for the Fresh Produce Industry, according to Jim Prevor, editor of the Perishable Pundit and host of the London Produce Show. Listen to the Interview.
About Jim Prevor
Jim Prevor is widely recognized as a leader in understanding and assessing the state of the perishable food industries. The founder and editor-in-chief of both PRODUCE BUSINESS and DELI BUSINESS magazines, he spearheaded the purchase and repositioning of AMERICAN FOOD AND AG EXPORTER magazine and FOOD DISTRIBUTION MAGAZINE and launched The Retail Institute, The International Prepared Foods Conference and Exposition and was a founding partner in the launch of both the Institute for Produce Entrepreneurs, designed to help family businesses, and Perishable Solutions, a consultancy specializing in bringing strategic thinking to the fast-moving business of perishables.
Mr. Prevor’s writing has been recognized for astute insight into the world of perishable food marketing. He has won over 100 editorial awards and is the recipient of American Business Media’s Jesse H. Neal Award and the American Society of Business Press Editors Azbee Award for excellence in editorial, commentary and opinion journalism. The United Fresh Produce Association, a century-old national trade organization representing the produce trade, named Mr. Prevor its first-ever Member of the Year.
Mr. Prevor is a frequent speaker at both corporate and association functions, having presented at meetings ranging from the largest conferences and trade shows, such as the Food Marketing Institute, Produce Marketing Association and United Fresh Produce Association conventions, to regional groups, such as the New England Fresh Foods Alliance and the New York Apple Association. Mr. Prevor is invited to address groups around the world and has spoken extensively from Australia to Europe appearing before supermarkets, wholesalers and grower groups.
Mr. Prevor’s expertise has also been sought out by educational institutions, and he is a frequent speaker on college campuses. In addition, he has addressed academic groups such as the American Agricultural Economics Association and his writing has appeared in publications worldwide, including on the Op-Ed page of The Wall Street Journal.