The German trading house Don Limón, a rather small player in the world of fruit and vegetables received the highest ranking visit at Fruit Logistica: Germany’s Economic Affairs Minister Brigitte Zypries paid visit to learn about the initiatives and projects that Andreas Schindler, CEO of Don Limón is pursuing in developing countries to support sustainable agriculture and trade for fresh produce. Zypries made it clear that german politics has to pay more attention to global agriculture production and trade. Have a look at the interview with AgroPress CEO and editor of The Fruit World Axel Breuer.
Don Limón started as a fruit stand near the port of Hamburg in 1952. Ever since then it has been growing as fast as limes in Mexico. The company is now being run by the third generation of the family, and over the years, the little fruit stand at the Hamburg Wholesale Market has turned into a global company with some of its own production and packaging sites. The fruit stand at the Hamburg Wholesale Market is still there. It just isn’t very small anymore. Read the full interview with Andreas Schindler here. The team of AgroPress conducted a video interview during her visit at Fruit Logistica last week.
Brigitte Zypries is a German politician of the Social Democratic Party (SPD). Since January 2017, she has been serving as Minister for Economics and Energy in the government of Chancellor Angela Merkel. She is the first woman to hold that office in German history.
Zypries had previously been Parliamentary State Secretary since December 2013, charged with the coordination of Germany’s aviation and space policies. She was Federal Minister of Justice of Germany from 2002 to 2009 and State Secretary at the Federal Ministry of the Interior from 1998 to 2002.
The Fruit World is the leading global strategy magazine for the fresh produce business, established in 1943. It is distributed in 104 countries with more than 32,000 readers. It is the ideal platform to build trust and relationships across the globe. The Fruit World covers important trends – from new varieties to processing and packaging, marketing, shipping and logistics, digital solutions, politics and the retail sector. The Fruit World regularly reports from Fruit Logistica and other industry trade shows.
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Berlin was transformed into the capital of the global fresh produce sector for three days during FRUIT LOGISTICA 2018. More than 3,100 exhibitors from over 80 countries presented a comprehensive market overview from 7 to 9 February.
FRUIT LOGISTICA Global Brand Manager Will Wollbold: “FRUIT LOGISTICA underlines its status as the leading trade fair for the global fresh produce trade. We had the privilege of welcoming over 77,000 trade visitors – more than ever before. We were particularly delighted to see the large number of trade visitors at the management level. Business results ranged from good to excellent.”
FRUIT LOGISTICA received top marks from exhibitors and trade visitors alike. Some 90 percent of exhibitors reported a positive overall impression of this year’s FRUIT LOGISTICA.
Many participants were able to lay the foundation for a successful business year during the three days of FRUIT LOGISTICA: 46 percent of the exhibitors achieved new orders at the event, and 90 percent said they expect excellent to satisfactory post-trade-fair business.
Key objectives for FRUIT LOGISTICA 2018 exhibitors included strengthening customer relations, promoting their company, and developing new business. These objectives were largely achieved. Business results at the event received a positive assessment from 96 percent of trade visitors– which explains why 95 percent of respondents said they would recommend FRUIT LOGISTICA to others. Some 83 percent of trade visitors generated new business contacts. More than three quarters said that these contacts are likely to generate business deals following the event.
FRUIT LOGISTICA 2018 was attended by top-level decision-makers from all over the world with 82 percent of trade visitors coming from outside Germany. The number of decision-makers among trade visitors remained high. Around two thirds of them held management positions in their companies.