Kiwifruit industry leader Ian Greaves received Horticulture New Zealand’s inaugural President’s Award last week for his significant contribution to the industry. The award was presented by HortNZ president Julian Raine and Minister for Primary Industries Nathan Guy at its national conference in Rotorua. HortNZ president Julian Raine said the new award was intended to recognise outstanding and inspiring leadership within the horticulture industry.
Mr Greaves had spent his life in the Bay of Plenty where he had experienced the ups and downs of the horticulture industry, he said.
“In 2010, Psa disease began wiping out New Zealand kiwifruit crop and Ian realised that growers needed support. “He developed a unique framework to give rural people the opportunity to communicate about their feelings and situations.” He provided life-saving pastoral support to growers during this time, Mr Raine said. Mr Greaves was the Psa national recovery co-ordinator and helped arrange industry-wide counselling, grower discussion groups and other support avenues.