The Italian Sweeki kiwi season was launched in an event organized in Kuala Lumpur by the Consortium Origine Group in cooperation with the importer Euro-Atlantic. Around 80 people attended the event, among them Malaysian buyers, both of retailers and wholesale market. The Italian Ambassador in Malaysia Cristiano Maggipinto and the Director of the Italian Trade Commission in Kuala Lumpur Samuele Porsia were present. The General Manager of Origine Group Alessandro Zampagna, and the Sales Manager Reen Nordin, underlined the value of the Sweeki commercial proposition, that guarantees to the clients a high and constant quality level, thanks to the important production capacity of the members of the Consortium in Italy and Chile. The nutritionist Alexandra Prabaharan talked about the nutritional value of kiwifruits and of their use in modern cuisine. Finally, a kiwi-based lunch, from salads to ice creams, was served to the guests.
Extremely positive the reaction of the guests, that find in Sweeki a global brand for high quality kiwis. After a successful season with Sweeki from Chile (1,000 tons sold in Asia), Sweeki is on the Malaysian market with Italian kiwis, since September with Sweeki Gold and since November with Sweeki Green.
Thanks to the fruitful partnership with Euro-Atlantic, leader in importing and distributing fruits in Malaysia, Sweeki is present both on the wholesale market and on several supermarket chains. Malaysia represents a relatively small (with nearly 32 million inhabitants) but modern market, with good spending power and a strong focus on quality and health. During the season, promotional actions for Sweeki will be carried out both on supermarkets and wholesale market.