Britain’s growing army of avocado lovers are facing hefty increases in the cost of their favourite healthy salad food, according to a new report.Prices of avocado, which is increasingly popular with health-conscious Britons, could be set for a steep hike as global demand rockets, the latest research shows.
Leading producers are warning that a large increase in demand for avocado is putting pressure on supplies.Trade magazine The Grocer reports that suppliers say UK sales of avocados are up by as much as 25 per cent this year as the fruit’s rise in popularity continues.
Sandra Kajda, category buyer for fruit and vegetable supplier Reynolds, told the magazine that demand was growing across the EU, US and Australia, as avocados became “more of a mainstream product”.At the same time, supplies had been hit by El Nino, the weather phenomenon, and sourcing competitively priced avocados had become “a challenge” she said.
Ms Kajda added that adverse weather means Mediterranean producers expect production to fall by 30 per cent this year, which could push up prices further.She also warned that the diversion of South American supply is threatening to hike avocado prices in Europe, with major exporter Peru gaining access to China in the past few months.
But Jaime Cardenas, director of the Peruvian Trade Office in London, said that avocado growers had invested heavily in expanding supply.”This is one of the reasons behind the strong efforts that are being made in selected markets like the UK, Europe and China,” he said.