Greenyard takes aim at low fruit and vegetable consumption levels

The biggest opportunity facing the fresh produce industry is to increase consumption levels. European
consumers eat just 250 grams of fruit and vegetables each day, which is way below the recommended 550
grams in a nutritionally balanced diet.
As the worldwide leading produce supplier, Greenyard’s vision is to increase consumption levels. The group
uses its multi-category expertise to help customers add more value to the fresh category. Greenyard’s
Fresh division supplies two million tonnes of fresh fruits and vegetables annually and provides a year-round
product offer, as its customer’s direct connection to the field. This division offers full-chain logistics services
and all of its activities are based on a long-term, consumer-oriented vision.
At Fruit Logistica, Greenyard’s Fresh and Horticulture divisions (formerly known as UNIVEG and Peltracom)
will demonstrate how they work in close partnership with their customers to anticipate consumer needs.
By developing innovative solutions, Greenyard both drives the industry forwards and helps consumers to
make healthier eating choices. One of those innovations, which was the result of direct collaboration
between the Fresh and Horticulture divisions, has been nominated for the Innovation Award at Fruit
Logistica: a sustainable Grow Bag for tasty tomatoes.
“We are delighted to be shortlisted for the Fruit Logistica Innovation Award and we look forward to
meeting you in Berlin to discuss how we can work together to create a healthier future for all parties in the
value chain”, says Marleen Vaesen, CEO Greenyard.
For additional information, please contact Greenyard:
Nancy Goovaerts, Corporate Communications Manager
T +32 15 324200
Nancy.goovaerts@greenyardfoods.com