During the London Produce Show 2016 I had the chance to meet with Dorian Perry from the creative agency ‘The Borough Works’.
He offered some great insight about the challenges and potential of fresh produce marketing in our times.
Listen to the interview.
If you like to lean more about the agency there is an interesting article in Produce Business UK.
The Borough Works explained:
If you are involved in the world of fresh food and drink – whether as a grower, maker, producer, manufacturer, marketing company, importer, exporter, body or association – and you want to launch a new product, boost demand for an existing one or generate a buzz about a new initiative, we should be talking. Then we’ll get others talking. It’s what we do. It’s what we’ve been doing for more than 10 years.
The Borough Works is a new name in fresh food and drink, yet our roots stretch back to 2004 with the launch of Arbor Creative. From branding, packaging design, experiential marketing, digital and social media, to promotional campaigns, public relations, consumer research and food photography, we have the experience and the expertise to put fresh food and drink at the centre of retailers’ and consumers’ minds. We raise awareness of products and promotions. We build brand loyalty. We drive sales.
Through a combination of innovative ideas, well planned and coordinated multi-channel campaigns, and collaborations with other talented businesses and individuals, everything is possible. We are based near Borough Market, London. Our thinking works. We are The Borough Works.