Bravo™ apple was recently launched at an impressive event in Western Australia – showcasing the apple’s unique features.
Industry heavy weights gathered in May in Western Australia for the 2017 launch of Bravo™. Top Perth chefs, retailers, media and social commentators joined Agriculture and Food Minister Alannah MacTiernan and horticulture industry leaders for the launch of the season at the Perth City Farm.
The launch provided the perfect opportunity to showcase the burgundy apple, currently available in independent retailers and Woolworths stores in WA. The launch also kicked off the #BiteYourBravo photography competition to be run through social media (@bravoapples on Instagram and @bravoapplesofficial on Facebook) with the winner to receive a weekend getaway in the heart of apple country at Foragers in Pemberton.
Guests were served a menu created by renowned chef and local food champion Sophie Zalokar, with Bravo apples featured in every course. Sophie drew attention to Bravo apple’s sweetness and fresh aroma that she likens to the earthy smell of rain on dry earth. The apple also has hints of woody, Christmas spice and red wine flavours.
Fruit West anticipates that commercial production of Bravo will increase every year allowing the introduction of Bravo into many more retail outlets.
Bravo is only grown in Australia and because it’s so unique the export demand has been strong. It was bred by the WA Department of Agriculture and Food as part of a program supported by the state government and industry.