Fresh produce is finally in the digital age: The blockchain and traceability solutions will spark a revolution for the perishable industry. In our next edition we analyse the most important innovations and tell you what you need to know.
The fresh produce industry is becoming a data industry. Information that is available from sources like drones, satellite imagery, irrigation and soil sensors, harvest machines, sorters, from trucks, ships, containers and trackers will help improve the supply chain. Many companies argue that more than 50% inputs could be saved and up to 30% more food produced by reducing food waste.
The potential for solutions based on blockchain technology, modern sensors with live data transmission and the combination of data from several sources might help to get better, cheaper and safer food. Nobody tells you how it works? No problem. We do – and we will start at the beginning. Every grower, processor, trader, logistics company and every retailer should know exactly what is possible now and what will be possible in the future. The next edition of the Fruit World covers the details in every step of the supply chain – presenting companies and solutions and background information about tools and algorithms.