Award winning Cowra farmer Ed Fagan has welcomed the Australia horticulture industry’s historic trade push that aims to grow exports significantly by 2025.
The industry is targeting massive spikes in the exports of vegetables, cherries and almonds and a new focus on the export of fresh strawberries.
A new brand to help market Australia’s highly sought-after produce overseas was also announced, named “Taste Australia”, which will be used in trade shows, export campaigns and overseas retail outlets.
Fagan attended the launch in Sydney on Tuesday and said while there’s a “pull from Asia” now is the perfect time for the trade push to happen.
“From a grower’s perspective we’ve been calling for it. It positions us very well for the future and I’m excited,” he said.
“We’ve been calling for market access for a long time to the Asia markets and European markets and finally the pieces are coming together.”
Fagan is a third generation farmer at Mulyan on the North Logan Road.
He said his family has been dabbling in exports since World War II.
“The exporting is the next challenge for us. It’s the next growth area,” he said.
“We’re hoping the push into export can take a lot of volatility out of things and gives us the extra market we need.
“It makes a company like ours able to export in a much easier fashion than we have before.”
Assistant Agriculture Minister Anne Rushton said global food demand will require a 75 per cent increase in world food production by 2050, compared to 2007 levels.
“In China, food consumption is projected to more than double between 2009 and 2050. Much of this demand will be for the high-value, high-quality produce Australia is known for,” Senator Ruston said.
Some targets in the new horticulture trade drive include-
- Increase the value of vegetable exports by 40 per cent to $315 million by 2020.
- Export 12,000 tonnes of cherries by 2020-21, a jump of 340 per cent over 2015 levels.
- Increase almond exports from 64,000 tonnes in 2016 to 110,000 tonnes in 2022.
- Increase strawberry exports so that the share of total strawberry production exported grows from 4 per cent, to at least 8 per cent, by 2021.
- Export at least 10 per cent of Australia’s avocado production by 2021, up from about 2 per cent today.