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Viva Fresh Produce Expo

April 5 - April 7

he Viva Fresh Produce Expo was created in response to our industry’s need for better opportunities to create meaningful networking opportunities that highlight products and build relationships. This intimate and affordable regional tradeshow replaces the former Texas Produce Convention. Hosted by the Texas International Produce Association (TIPA), the expo highlights the “Gateway to the Americas,” showcasing produce grown in the Southwestern United States and Mexico.

The expo focuses heavily on networking and education, and includes:

  • Virtual field tours at farms and facilities in Texas and Mexico
  • A supermarket dietician symposium
  • The latest in merchandising trends
  • A wide range of topics focusing on issues and opportunities with trade between Mexico and the U.S. and the related impacts on both growers and customers
8:00 am – 12:00 pm Registration Desk Open Hilton Austin Hotel Lobby
10:30 am – 12:00 pm Tournament Registration Barton Creek – Coore Crenshaw Golfcourse
1:00 pm Golf Tee-off Barton Creek – Coore Crenshaw Golfcourse
6:00 pm – 6:30 pm Awards Ceremony Barton Creek – Coore Crenshaw Golfcourse
6:00 pm – 9:30 pm 19th Hole Celebration Barton Creek – Coore Crenshaw Golfcourse


7:00 am – 7:00 pm Registration Desk Open Hilton-6th Floor Foyer
7:30 am – 9:30 am Continental Breakfast Buffet Hilton-6th Floor Foyer
8:00 am – 8:30 am Educational Session: Fresh Produce Rx Hilton-Salon F (6th Floor)
8:40 am – 9:10 am Educational Session: How Technology and Marketing Drive Growth Hilton-Salon J (6th Floor)
9:15 am – 10:15 am Educational Session: Know GMO’s Hilton-Salon K (6th Floor)
10:30 am – 11:15 am Educational Session: Ripening Education with the National Mango Board Hilton-Salon J (6th Floor)
11:30 am – 1:00 pm Plated Lunch: Keynote Speakers: Dr. David and Catherine Katz Hilton-Salon FGH (6th Floor)
1:00 pm – 2:00 pm Virtual Field Tour – Red Sun Farms Hilton-Salon K (6th Floor)
2:00 pm – 3:00 pm Impact and Future of NAFTA Seminar Hilton-Salon J (6th Floor)
2:00 pm – 6:00 pm Exhibitor Set Up Austin Convention Center – Expo Hall 1
4:00 pm – 5:00 pm Aggies for Fresh Reception Hilton-Reverbery Rm, Lower Level Lobby
Evening Receptions
5:30 pm – 7:00 pm Reception Registration Desk Open Maggie Mae’s
5:30 pm – 6:30 pm Sponsors VIP Reception Invitation Only – Retail/Foodservice Attendees Maggie Mae’s
6:30 pm – 8:30 pm Welcome Reception Maggie Mae’s


6:00 am – 5:00 pm Registration Desk Open Austin Convention Center – Palazzo Area
7:00 am – 10:30 am Exhibitor Set Up Austin Convention Center – Expo Hall 1
10:30 am – 11:00 am Texas Grand Opening Ceremony Austin Convention Center – Expo Hall 1
11:00 am – 4:30 pm Expo Hall Open
Lunch is served during Expo
Austin Convention Center – Expo Hall 1
3:30 pm – 4:30 pm Happy Hour Served on Expo Floor Austin Convention Center – Expo Hall 1

About the Texas International Produce Association

The Texas International Produce Association (TIPA) was created in 1942 to represent the interest of shippers of Texas-grown fruits and vegetables. In 1996, the scope of TIPA was expanded to address the problems and opportunities surrounding the importation and marketing of foreign grown produce. TIPA’s member companies include: growers, shippers, import shippers, specialty shippers, distributors, and material and service providers.


April 5
April 7


Austin Hilton Hotel and the Austin Convention Center
Austin, TX United States + Google Map
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Contact us for further information. Phone: +41 78 710 22 18

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