Food City, well known for their locally grown produce program is putting a “spin” on their typical produce fare. The company is partnering with Turbana to attempt to create the world’s largest pineapple display.
“Our produce team does an outstanding job merchandising and displaying our top quality products to ensure they are always at their peak and we are excited to have this opportunity to showcase their creativity and talents,” says Steven C. Smith, Food City president and chief executive officer.
The current record was set on October 31, 2012 by Reasor’s Foods of Bixby, Oklahoma. The grocer amassed a display consisting of 2025 cases or approximately 14,175 pineapples, breaking the previous record of 8,820 pineapples set in April, 2012 by Macey’s of Pleasant Grove, Utah.
Food City plans to construct a show stopping display housing 14,700 or over 18 tons of Fyffes pineapples, supplied by Turbana. If placed end to end the pineapples would span an amazing stretch of 3.5 miles. The exhibit will be constructed inside the Euclid Avenue Food City in Bristol, Virginia. Their team will begin the process the afternoon of Monday, June 29th and debut their massive creation the morning of Tuesday, June 30th when the store opens at 6:00 a.m.
“Bristol is currently home to the Birthplace of County Music and the World’s Fastest Half Mile, and soon it will also be the home of the world’s largest pineapple display,” says Mike Tipton, director of produce operations for Food City. “We would like to thank Turbana for their partnership to make this amazing feat possible.”
Food City customers are encouraged to post selfies with the display and hashtag #Pineappleworldrecord for a chance to win a free supply of Fyffes pineapples throughout the summer. Food City and Turbana will celebrate their victory with online Twitter activities and parties via social media. Click here for more details.
Headquartered in Abingdon, Virginia, K-VA-T Food Stores, Inc. (Food City’s parent company) currently operates 106 retail food outlets in the tri-state regions of Southeast Kentucky, Southwest Virginia and Northeast Tennessee.