Confectionery sales a key pillar of US$2 billion sales forecast for 2015
A delegation of officials from Dubai Duty Free (DDF), the world’s leading airport retailer, will attend this month’s Sweets & Snacks Middle East – running October 27-29 at Dubai World Trade Centre (DWTC) – on a mission to source new ranges of confectionery products directly from international suppliers. Confectionary category contributed 8.52% to global DDF sales and has grown by 4.48% compared to same period last year (Jan to Sept 2014). With DDF sales expected to surpass the US$2 billion mark for the first time this year, DDF has identified confectionery sales as a key contributor in its latest record turnover target.
“Confectionery sales continue to grow year-on-year and remain a core growth area of the business,” said Saba Tahir, Vice President –Purchasing, Vendor Support & Research, DDF.
This year’s Sweets & Snacks Middle East – which runs alongside The Speciality Food Festival and SEAFEX – is standing 25 per cent larger than the 2014 edition. DDF joins key buyers from Emirates Flight Catering, Jumeirah Group, Spinney’s and Saudi Arabia’s Manuel Supermarket in leveraging the dedicated trade platform to access thousands of confectionery products showcased by more than 300 specialised exhibitors.
“Chocolates are fast selling items in DDF and we are eager to explore innovative and unique concepts in confectionery and sweet products to enhance the customer experience and bring incremental sales to the category. At present, DDF uses different suppliers who carry various products – we are sourcing them both locally and internationally. Sweets & Snacks Middle East provides a homegrown platform to source directly from local and international suppliers,” said Saba Tahir.
Although international passengers constitute the vast majority of some 79 million passengers at Dubai International Airport purchasing confectioneries at DDF this year, domestic consumption habits and spending power on sweets, snacks and luxury goods in the UAE and Saudi Arabia continue to provide leading global chocolate and confectionery producers with vast regional investment opportunities.
According to recent Euromonitor data, the UAE and Saudi Arabia registered per capita spends of US$38 and US$31, respectively, in 2014 – significantly higher than the US$4 spend per capita average across the Middle East and Africa.
Sweets & Snacks Middle East is organised by Koelnmesse GmbH and the Dubai World Trade Centre.
Open 10am-6pm from 27- 28 October and from 10am–5pm on 29 October 2015, Sweets and Snacks Middle East runs alongside The Speciality Food Festival and SEAFEX. All three shows are for trade and business professionals only.