A Texas chain of supermarkets isn’t just in the business of selling vegetables; it’s growing them, too. Based in Dallas, the H-E-B-owned Central Market has joined forces with Controlled Environment Agriculture Advisors, a self-described “horticulture disrupting” firm, to raise some of its produce in a custom-built onsite shipping container—a first for an American food retailer.
The 53-foot-long “Growtainer” features 480 square feet of climate-controlled and food-compliant vertical space designed to achieve a higher yield in a shorter time than conventional methods, according to GreenTech Agro, the system’s manufacturer.
“We spent over a year discussing [Central Market’s] concerns and objectives, and when I was sure we were all on the same page, we began the design and manufacturing process,” said Glenn Behrman, founder of GreenTech Agro and CEA Advisors, in a statement. The miniature farm comes with a modular, self-contained series of LED-lit aluminum “GrowRacks” that supports any number of cultivation levels.