First-hand journalism instead of ‘copy-paste’ is the philosophy of the Fruit World International, the oldest independent global source of information in the fresh produce industry. The new issue of the Fruit World took 85,000 flight miles and 47 travel days to produce. Among the topics:
A South African global marketer
In the late 1980’s and early 1990’s the South African fruit industry went through a period of huge upheaval as the old single channel Marketing Boards were replaced by a free market system. Farmers found themselves suddenly faced with numerous marketing challenges which had previously been the concern of the Marketing Boards.
What do Cheburashka and fruit business have in common
Who is Cheburashka and what does it have to do with international fruit business? Firstly, Cheburashka, or Topple in English, is a hero of a famous (so famous it was even used to be an Olympic symbol of the Russian national team) Russian cartoon, made back in the early 1970s. This funny cute little animal, with huge ears and big naïve eyes, according to cartoon’s screenplay, arrived in Moscow from some tropical exotic magic country, and in a box full of oranges. It’s hilarious adventures in Russia started when a fruit seller opened the box Cheburashka and oranges were in. Now Russian fruit dealers have ironically nicknamed “cheburashkas” fruits, which illegally get into the country under fake papers.
A ‘worker bee’ or more – Female leaders need a thick skin
Interview with Mayda Sotomayor Univeg Logistics America, Swedesboro, New Jersey, USA
The United Fresh Conference in Chicago has a unique feature: The reception honoring ‘Women in Produce’ is held each year in conjunction with the United Fresh convention and expo. The event recognizes the contributions of all women working in the produce industry, and selects one individual to share her personal experience of service.
Will P17 become the apple of the future?
Crisp, juicy, scab-resistant, storable, good-looking and tasty – this is how the apple growers of the breeding initiative Niederelbe (ZIN) imagine their new super apple to be. This apple should deliver good crop yields and good profits because it is unique and self-bred – and academically supported by Werner Dierend, Professor for Fruit-Growing at the Osnabrück University, Germany.
“Apple growers today can only succeed financially if they can offer something new. But new varieties are mostly developed for southern growing areas. And many are club varieties. We want to develop our own club variety which is grown only in the region of “Altes Land” or under license in other selected areas. In this way we will be independent of the brand protection of other suppliers.”
‘Happy’ pineapples grown in greenhouses
The pineapple is a tropical fruit that grows naturally on soils in tropical countries. These countries, which are characterized by high humidity, rainfall and warm temperatures, grow pineapples in large quantities. The climate in Israel, a subtropical climate, is far from being optimal for pineapples. Kibbutz Ein Carmel and kibbutz Ginosar in Israel took pineapple growing as a challenge and today they are reaping the benefits and selling fresh pineapples, through the marketing name of “Bananot Hahof“.