LOS ALAMITOS, CA – California agriculture gets the spotlight at the Carmel International Film Festival’s Women in Film event on Saturday, October 24, in Carmel, California. “Fear No Fruit,” the Frieda Caplan documentary, is an official selection of the festival and the focus of the Saturday event sponsored by Taylor Farms and Tanimura & Antle.
Women in Film celebrates women in the creative arts industries with a focus on nurturing the future women leaders of the film industry. It is also one of the fundraisers for the Carmel International Film Festival’s scholarship and awards program for young film and art students.
“We are proud to sponsor this program to show our support of the great women in the film industry as well as in our own industry—like Frieda Caplan,” said Tonya Antle, principal of Tanimura & Antle, based in Salinas, California. “‘Fear No Fruit’ gives the public a glimpse into the produce industry and helps raise awareness about some of the agricultural issues we are facing in California.”
Bruce Taylor, CEO of Taylor Farms, added, “Sharing the story of a successful family produce business is so important to the future of our industry. We were thrilled to have the opportunity to help sponsor this event.”
While “Fear No Fruit” focuses on the life and career of produce icon Dr. Frieda Rapoport Caplan, founder of Frieda’s Specialty Produce, it also features interviews from other industry power players like Rick Antle of Tanimura & Antle, Dick Spezzano (formerly of Vons), The Supermarket Guru Phil Lempert, and David Karp, The Fruit Detective. The storyline touches on California agriculture along with the state’s current water crisis and its impact beyond agriculture. Well-known California chefs Susan Feniger, Mary Sue Milliken, and Michael McCarty also appear in the film.
Carmel’s Women in Film program includes a luncheon at the La Playa Hotel, featuring local food and wine, and a panel discussion with Dr. Caplan and her daughter, Frieda’s COO and Vice President Jackie Caplan Wiggins. A screening of “Fear No Fruit” will follow at 3 p.m. at Sunset Center Studio in Carmel-By-The-Sea. Tickets are available at CarmelFilmFest.com.
“Fear No Fruit” is available on Hulu Plus, iTunes, Google Play, Amazon, Xbox Video, Vudu, and Vimeo on Demand. For more information, please visit the film’s website FearNoFruit.com.
Source: Frieda’s Inc.