You have a product or a service for the fresh produce industry: Communicate. Promote it online. You might not have the time to care about tweets, blogs, Facebook, Instagram, SnapChat, Tumblr, LinkedIn, Pinterest, Youtube, Vine or SnapChat. But you can communicate like a big brand with reasonable budgets. Even small companies with solutions that might be applicable to growers, processors, traders and retailers around the world can greatly improve their sales with smart online communication. Individual technical innovations, machinery and solutions for irrigation, harvesting, cold storage, packaging, shipping and crop protection can find new clients within days if communicated properly. Asking people in the industry we found that the same questions come up every time we ask about communication in the digital age:
- Where do I start?
- What can I do myself? What should I leave to experienced communicators?
- How do I avoid mistakes that could backfire?
- Who understands my business?
- How do my stories have to look and feel like to get attention?
- How much do I have to spend?
- How can I predict and analyze the success of my work?
AgroPress creates websites and social media profiles, videos and podcasts for small and large companies and provides the storytelling skills that you need for continuous success in the digital age. AgroPress has the global network for translations in 47 languages. The company also offers specific publication schemes, daily and weekly newsletters. AgroPress has the advantage of a global network: Partners, Authors and Collaborators in the most important countries for fresh fruit and vegetables. And by tracking and analyzing your communication the digital division of the company can help you to get the message to the right people. Social Media Communication works for Business to Business Communication and Business to Consumer. AgroPress can help you identify the perfect target audience for your business.
To learn more about the importance of social media for the fresh produce sector please read http://de.slideshare.net/BradleyFitzhenry/impact-of-social-media-on-the-produce-industry